We offer an efficient and reliable system of sales network building through two sales channels:
● own stores - specialized stores addressed to a more demanding client
● franchise stores distributing basic and fashion products of several brands
AFG for RETAIL
sales network support
● building new sales networks
● organising, negotiating and finalizing trade agreements
● creating cooperation terms and product distribution system
● negotiating terms of trade space lease
● ensuring the appropriate sales level, market share and profitability through
marketing plans, goals and strategies formulation and implementation
● visual merchandising planning
● development of cooperation terms
● control over stock rotation, average receipt value
● outlays and investment costs optimalization
● utilizating stores potential
● turnover volume estimation in a given area
AFG for BRANDS
complex care for the brand
● final verification and acceptance of projects,
lines value and volume
● market analysis and competition monitoring
● building the brand
● analysis and improving brand image
● control and analysis of the effectiveness of promotion activities
● recommendation of changes
● implementation of customer service standards and satisfaction polls
● control over price policies, promotions and choice
of final purchasers (dealers and franchisees)
● providing market information (concerning potential purchasers,
recipients, competitors, etc.)
● market research (service quality measurement)
● creating competitive advantage through mystery shopper system
AFG for COMMUNICATION
brand communication with the market
● communication strategy development and implementation
● advertisement campaigns
● choice of the proper communication tools
● Internet campaigns
● e-marketing
● Public Relations support
● organisation of trade stands
● organisation of conferences and events